The Ultimate Guide to Offering Automated Investing to Your Clients (Without Building From Scratch)

The Ultimate Guide to Offering Automated Investing to Your Clients (Without Building From Scratch)

Education

Automating Your Offering Without Coding It Yourself

Let’s be honest: building automated investing infrastructure from scratch is an expensive, time-consuming, and often chaotic journey — and it rarely makes sense unless you have venture capital, a massive dev team, and zero patience for sleep.

Whether you're a solo RIA, a growing fintech app, or managing a platform with thousands of users, offering automation is no longer optional — it's expected. The good news? You don’t need to reinvent the wheel.

Surmount lets you plug into automation and smart investing strategies without hiring developers or managing your own algorithmic trading logic. Here’s how.

Build vs. Partner: The Real Cost of Going Solo

Spoiler alert: building your own automation stack is not lean.

To automate trading, you’d need:

  • Front-end UX for strategy selection

  • Back-end execution logic tied to brokerage APIs

  • Risk and capacity modeling

  • Trade scheduling and error monitoring

  • Compliance logs and audit trails

  • Security + data encryption layers

Even basic functionality costs 6–12 months and six figures to build — not including the long-term maintenance, liability, and platform upgrades.

Meanwhile, partnering with Surmount gets you:

  • Proven infrastructure built for scale

  • Custom-branded experience (white-labeled)

  • Live broker integrations (no APIs to wrangle)

  • Ongoing support for compliance and audits

  • A team of quants and engineers who live for this stuff

You get to offer the future of investing — without building it yourself.

Why Clients Want Automated Investing

Modern clients aren’t just comparing you to other advisors — they’re comparing you to fintech apps with slick automation, data transparency, and 24/7 accessibility.

Automated investing strategies give your clients:

  • Transparency: Each strategy is rules-based and trackable. Clients can see how decisions are made, and you can show a repeatable process — not gut calls.

  • Emotionless Trading: Strategies follow logic, not headlines. No panic selling. No greed chasing. Just disciplined investing.

  • Liquidity: Surmount operates in real brokerage accounts. Clients retain visibility, control, and the ability to withdraw anytime.

This isn't just about making your service tech-forward — it's about delivering real value in a scalable, compliant way.

How Surmount Supports Regulatory Compliance

If you're regulated (and you likely are), compliance isn't optional.

Surmount is designed with FINRA/SEC rules in mind. Here’s how we help:

  • Trade logs and audit trails for every strategy execution

  • Disclosures and disclaimers included by default

  • Investor control remains intact — strategies operate within their existing brokerage accounts

  • No custody taken — Surmount doesn’t touch client funds, solving a key compliance hurdle

We’re not just a tech partner — we’re your compliance partner, too.

Who’s This For? Use Cases from Solo RIAs to Fintech Giants

We’ve designed Surmount to be flexible enough to work whether you’re solo or scaled:

1. Solo Advisors and Boutique RIAs

Offer clients passive or active automated strategies that align with their risk profile — all inside their own brokerage accounts. No spreadsheets, no market timing. Just clean, professional automation.

2. Fintech Platforms and Wealth Apps

Already have users? Layer on smart portfolios or strategy subscriptions — instantly. Surmount supports multi-user management and API integrations to embed seamlessly into your UX.

3. Asset Managers & Model Publishers

Publish your own algorithmic strategies for others to follow. Build track records. Earn revenue from subscriptions. Drive scale without adding overhead.

In all cases, you're leveraging Surmount’s infrastructure — not building your own.

Why Surmount?

Surmount started with one goal: make advanced investing available to everyone — not just hedge funds and PhDs.

We power automation inside real brokerage accounts, backed by market impact models and alpha-preserving logic. Our team combines quant research, fintech infrastructure, and user-first design to deliver something rare in this space: automated investing that’s simple, compliant, and actually works.

Ready to Add Automation to Your Offering?

If you're ready to offer automated investing to your clients — without hiring a dev team or building a trading engine from scratch — it's time to explore what Surmount can do for you.

Book a demo or start integrating with our white-label platform today.


Disclaimer: The information presented is for educational purposes only and not an offer or solicitation for any specific investments. Investments involve risk and are not guaranteed. Consult with a financial adviser before making any investment decisions. Past performance does not guarantee future results.

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Surmount builds investment products with the objective to help investors approach markets smarter & with less hassle.


Surmount does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security. Investments in securities are subject to risk. Read all related documents before investing. Investors should also consider all risk factors and consult with a financial advisor before investing.

Find us on

Surmount Inc 2024. All Rights Reserved.

Surmount builds investment products with the objective to help investors approach markets smarter & with less hassle.


Surmount does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security. Investments in securities are subject to risk. Read all related documents before investing. Investors should also consider all risk factors and consult with a financial advisor before investing.

Find us on

Surmount Inc 2024. All Rights Reserved.

Surmount builds investment products with the objective to help investors approach markets smarter & with less hassle.


Surmount does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security. Investments in securities are subject to risk. Read all related documents before investing. Investors should also consider all risk factors and consult with a financial advisor before investing.

Find us on

Surmount Inc 2024. All Rights Reserved.

Surmount builds investment products with the objective to help investors approach markets smarter & with less hassle.


Surmount does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security. Investments in securities are subject to risk. Read all related documents before investing. Investors should also consider all risk factors and consult with a financial advisor before investing.

Find us on

Surmount Inc 2024. All Rights Reserved.